Pine-Sol Product Rebrand

The Pine-Sol line of cleaning products is a classic staple to any household. With a core brand strategy that appeals to a predominately female audience, I wanted to shift the identity to appeal to a diverse, younger audience with a more tasteful eye. Utilizing clean, modern typography and a fresh color palette, this packaging design would separate itself from the graphically-rich competition at retail.

Creative DirectionGraphic DesignPackaging
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